What A/B Testing Taught Us About App Store Optimization

By Anna Pratskevich on August 20, 2015 in Graphic Design
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1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report.”

What A/B Testing Taught Us About App Store Optimization

Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough.

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