Typographic Patterns In HTML Email Newsletter Design

By Anna Yeaman on August 24, 2015 in Graphic Design
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Last year I read Jan Constantin’s post “Typographic Design Patterns and Current Practices” and straightaway wanted to do something similar with email. At the time I was studying responsive typography on the web, trying to break down the websites I liked in order to understand what made the typography work so well, then attempting to apply those findings to email design.

Typographic Patterns In HTML Newsletter Email Design

After seeing Constantin’s work, I also wanted to explore how other email designers were handling responsive typography. So, I amassed 50 emails across various industries that I think do a good job with typography to see if any patterns emerged. You can skip straight to the Google Doc showing the raw data and results.

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