If you could combine a cooler with another product, what would it be? A built-in ice crushing blender, a USB charging station, a waterproof bluetooth speaker, or a hidden cutting board? How about all of the above? These are only a few features of the portable icebox that raised close to six million dollars in the first week of its crowdfunding campaign. Now, I don’t have a problem with the classic cooler, as inferior as it may seem next to the ‘Coolest’ cooler—I have many fond memories of get-togethers on the deck of my childhood house sprinkled with a rainbow of coolers filled with frozen treats for the kids and beer for the adults. But you would have to be a little out of your mind to argue that this isn’t a significant upgrade to the original design (which dates back to 1954, history buffs).
Check out the video for more information on the frippery and flounce that the Coolest has to offer: