What good are our designs if we don’t know whether or not they’re actually providing a good user experience? While more ubiquitous tools like Google Analytics give us some sense of how people are using our websites, those tools only give us a small view into the bigger picture. We can’t often see what’s happening, unless we’re camped out right next to our users.
This week’s UX Booth sponsor, FullStory, strives to give web teams a clearer view into that bigger picture. FullStory records each user’s session exactly as it rendered in their browser – unlocking playback, DOM and console inspection, searchability on any page element or interaction, and more.
Go beyond analytics to see why customers aren’t taking the expected actions, or troubleshoot problem sessions exactly as they occurred without needing to re-create the bug after the fact. The folks at FullStory are offering a taste upfront, of course — here’s what it’s like to get the full story with a free 14-day trial.
Before taking a leap into a free trial, though, here are a few highlights:
- “Rage Clicks” search automatically shows users who have furiously clicked on a single spot on the site, giving insight into what parts of a UI are frustrating users
- FullStory records the DOM, not pixels, so playback not only renders beautifully on every screen, but is also fully inspectable
- Flexible search (including searching specifically for interactions with a particular button or element via CSS selector) provides a way to quickly find out how many users are taking the actions of most interest. After that, it’s easy to jump in and watch what their experience is like
- It’s easier to empathize with customers and solve problems faster when watching their individual struggles, rather than combing through numbers and charts as in traditional analytics tools
- Seeing the actions of real users in the wild is more insightful than feedback from usability testers
We’d like to thank FullStory for sponsoring UX Booth this week. By promoting apps we love, we’re able to pay our editors and authors for contributing to the site. This content is sponsored via Syndicate Ads.